Mary Kaericher
Women, Infants & Children (WIC), Strategy, Marketing
- Role
- President at Adk Strategy Group
- Location
- Schenectady, NY, US
- LinkedIn followers
- 500 followers
Experience
President
Sep 2014 — Present · Niskayuna, NY, US
ADK Strategy Group is a New York based, woman owned, marketing consulting firm. We specialize in commercializing federal food programs, particularly The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). We also provide a full range of services including marketing strategy development, program plans and execution. Visit our website for more information.
Education
Siena University
BA
1992 — 1996
University at Albany
MA
1996 — 2002
Skills
- Strategic Planning
- Brand Architecture
- Retail
- Sales
- Integrated Marketing
- Strategy
- Marketing Management
- Market Research
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Trade Marketing
- Consumer Products
- Budgets
- Food
- Market Planning
- Nielsen
- New Business Development
- Product Development
- Management
- Sales Management
- Consumer Behaviour
- Segmentation
- Marketing Research
- Shopper Marketing
- P&L Management
- Customer Insight
- Fmcg
- Brand Equity
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