Mary K. King

About Mary K. King

With nearly 20 years of experience in media and marketing, I bring a wealth of skills and expertise to creating and curating engaging stories across multiple platforms for diverse audiences. My extensive background in journalism includes news writing, investigative reporting, feature writing, and editorial management, allowing me to produce high-quality, impactful content.Throughout my career, I have successfully managed editorial teams, coordinated special sections, and edited weekly editions, ensuring timely and accurate news delivery. I have a keen eye for detail and a commitment to journalistic integrity, consistently maintaining high editorial standards.In addition to my journalism expertise, I am proficient in graphic and layout design, content development, and multi-platform content creation. My roles have spanned advertising, public relations, social media management, and blog writing, where I have crafted compelling and consistent brand messaging that resonates with target audiences.I excel at developing comprehensive communication strategies and executing multi-channel marketing campaigns. My ability to leverage SEO best practices, analyze marketing data, and make data-driven decisions has optimized content performance and driven brand growth. My background in nonprofit development has further enhanced my ability to inspire and educate through storytelling, while my leadership roles have strengthened my capabilities in team management and cross-functional collaboration.Whether through investigative journalism, strategic marketing initiatives, or innovative content strategies, my goal is to inform, educate, and inspire readers and consumers alike, creating impactful stories that resonate and drive engagement.

Experience

1. Senior Content Manager

   Crux Kc

   Sep 2023 — Present · Kansas City, MO, US

   Content Strategy Development: Created and implemented comprehensive content strategies for a diverse portfolio of clients, ensuring alignment with their brand messaging and marketing goals.Multi-Platform Content Creation: Developed engaging and persuasive content across various formats, including blogs, scripts, email campaigns, social media posts, and website copy.Brand Voice and Messaging: Crafted and maintained consistent brand voice and messaging for each client, tailoring content to target audiences and market segments.Client Collaboration: Worked closely with clients to understand their objectives, refine messaging, and ensure content met their needs and exceeded expectations.Project Management: Coordinated content production schedules, managed multiple projects simultaneously, and ensured timely delivery of high-quality content.Team Leadership: Led a team of writers and content creators, providing guidance, feedback, and support to foster professional growth and ensure cohesive content development.SEO and Analytics: Utilized SEO best practices and analytics tools to optimize content for search engines and track performance, making data-driven adjustments to improve outcomes.Creative Direction: Collaborated with design and marketing teams to produce visually and verbally cohesive campaigns, ensuring content effectively complemented visual elements.