Mary Gianfreda
Market Strategist Consulting @Lotrek | Human Before Digital
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WORK HISTORY
Market Strategist Consulting @Lotrek | Human Before Digital
Strategic Analysis & Client Business Understanding: Work closely with clients to deeply analyze their business needs and challenges, acting as a consulting partner to proactively identify digital growth opportunities- Strategic Design & Operational Planning: Define and develop integrated digital strategies and multi-channel operational plans, focused on the measurable achievement of business objectives and ROI maximization- Delivery Management & Internal Coordination: Lead and coordinate internal teams to ensure the effective and high-quality implementation of strategic solutions, monitoring performance to define corrective actions and optimizations- Strategic Communication & Business Development Support: Develop and present consulting deliverables (documents, presentations) to communicate strategic recommendations and analyses, actively contributing to defining approaches for new business opportunities.
EDUCATION
24ORE Business School
Executive Master Data Analytics and Digital Strategy
Université Bourgogne Europe
Erasmus Socrates
Università di Pisa
Laurea Magistrale LM, Lingua e letteratura italiana
ABOUT MARY GIANFREDA
Strong experience in strategic digital projects for big food and pharma companies. Managerial experience in marketing agency.Skilled in Digital Strategy, Artificial Intelligence, Marketing, Data Analysis, Content Strategy, Inbound Marketing. Curious, passionate, avid reader. Addicted to meditation. 24ORE Business School Master-> Some projects I worked on:PharmaProgetti SEO & Analytics: Bayer (Sapere Salute, Geffer, Aspirina), Angelini Holding & Pharma, Chiesi Group, Menarini, Gum, Ibsa (Flector, Vitamina D3, Vitamina B12, Vitamina B, Melatonina).Progetti Digital Strategist (SEO, PAID, SOCIAL, Email Marketing, Sviluppo):PharmaNutra (Cetilar), Junia Pharma, Abiogen, Corman (Lady Presteril, Cistiset, Omron, Florgel, Linfagel, Il Tuo Universo Donna), Pharm@idea (Sobrepin, Isypan, Vettys), Servier (Daflon), Chiesi Group.Progetto E-commerce B2B:Pikdare (Medical Center Italia). FoodProgetti SEO & Analytics: Barilla, Galbani, Parmalat, Rio Mare, Arborea, AssolatteTool: Google Analytics, Google Search Console, Google Looker, KPI6, Fanpage Karma, Semrush, Similarweb, Ahrefs, Wordpress, Mailchimp.
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