Mary Elysee Lorenzo

About Mary Elysee Lorenzo

Hi, my name is Mae! I\'m a lover of a lot of things (the outdoors, supporting small…

Experience

1. Sr Digital Marketing Manager (Brand Awareness Marketing Team Lead)

   KNIME

   Oct 2023 — Present · Austin, TX, US

   KNIME Analytics Platform is an open source platform built to help take your complex data and AI work and make it intuitive and reliable.(300K+ users, 60+ countries, with clients like Proctor & Gamble, the FDA, Siemens)Key Duties: • Lead and develop overall brand awareness strategies cross-platform; implement a refreshed digital approach to drive adoption for KNIME Analytics Platform• Achieved +75% in social follower footprint,+743% in impressions, and contributed to +60% lift in site traffic QoQ (Achieved +210% social audience growth in the first eight months)• Increased total social audience footprint +66% YoY.• Improved impressions +448% YoY (8M to 44M), engagements YoY from (110K to 6M), and video views +4,500% YoY (from 886K to 42M). • Establish best practices for optimizing content + distribution strategy for awareness vs. lead gen• Spearhead content + product virality marketing project; organize cross-team initiatives, milestone tracking, and long-term goals• Conduct A/B testing on content + targeting strategy; audience development• Plan and optimize organic and paid social strategy; guide and onboard team members/agencies; day-to-day support of organic social media engagement and social-first campaigns• Produce, present, and execute paid media strategy recommendations, including budget, flighting, platforms, placements, etc, to drive tune-in, fan growth/engagements for US and INTL regions. • Develop monthly awareness + social reporting; internal process documents, and other presentations as needed•Support the digital marketing efforts cross-departmentally through campaigns and process optimization

Education

• University of Florida

  Master of Arts in Mass Communication

• University of Florida

  Bachelor’s Degree