Mary Ellen Higgins
Global External Communications Leader, Financial Services Industry, IBM
- Role
- Global Financial Services External Communications Leader at IBM
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Mary Ellen Higgins
Experienced strategic communications professional with a focus on the global financial services industry. Expertise in financial services transformation and technology, asset management, ESG and retirement plans. Experienced in crisis communications, reputation management, brand storytelling, executive coaching, media relations and integration with social media, marketing, digital, internal communications and business partners. Developed and delivered a broad range of PR strategies that support key business goals, organizational priorities and reputation management. Provided strategic counsel, executive coaching and media relations services to the following companies: Affiliated Managers Group Branco Santander/Santander Bank Bank of America Merrill Lynch Covidien (now Medtronic) Fidelity Investments First Quadrant IBM John Hancock Investments Natixis Global Asset Management Nuveen Putnam Investments PwC Financial Services Advisory Resilience Capital Partners TIAA U.S. Trust
Experience
Global Financial Services External Communications Leader
Sep 2020 — Present · Boston, MA, US
Global external communications leader for IBM\'s work with the financial services industry, including core banking, claims, payments, customer experience, regulatory and compliance hybrid cloud, AI, security, CBDC and other digital assets. Manage global campaigns and media outreach for IBM\'s announcements and thought leadership relevant to banks, wealth managers, asset managers and insurers.
Education
University of Maryland Baltimore County
BA
Rockefeller College of Public Affairs & Policy at SUNY Albany
MPA
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