Mary Eklund

Marketing Technology Manager @Akin Gump Strauss Hauer & Feld LLP

Oversee and maintain the firm\'s CRM, ERM and contact cleaning tools • Oversee a team of 3 • Oversee external data quality contractors • Oversee, test, and validate all integrations with the CRM platform • Create and update training videos and how-to guides for lawyers, secretaries, and BDEV • Establish and maintain firm best practices for data hygiene • Research new products and upgrades to current software to ensure the firm is up to industry standards • Serve as a main contact for the firm’s CRM software, addressing all questions or problems, and when needed work with internal IT or outside vendors to ensure all issues are resolved as quickly as possible • Set up and maintain CRM and email marketing standards to comply with CASL, GDPR, and CCPA • Oversaw email template updates and testing for firm rebrand • Served as a subject matter expert in implementing the rollout of CRM to all lawyers, advisors and secretaries.