Mary Denney
Digital Product Analyst at AutoNation
- Role
- Digital Product Analyst at AutoNation
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Digital Product Analyst
Sep 2022 — Present · Fort Lauderdale, FL, US
Designed and launched an automated scorecard to assess inbound call agent performance, improving coaching and call flow.• Develop predictive AI models to forecast inbound call outcomes, increasing lead capture and aligning insights with key Sales and Revenue KPIs.• Own end-to-end IVR configurations and call routing for 300+ AutoNation locations, proactively monitoring daily call flows to maintain seamless customer journeys and ensure timely issue resolution. • Manage phone number provisioning and performance tracking for marketing campaigns and new store launches, enabling accurate attribution and driving measurable improvements in marketing ROI. • Deliver actionable insights to executives and dealer partners, while creating SOPs and training materials to onboard end-users to analytics tools - driving data-driven strategy, performance improvements, and user adoption.
Education
Florida State University
Bachelor of Science - BS, Information, Communication, and Technology with a minor in Data Analytics
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