Mary Bruce
Vice President Marketing @Saviynt
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WORK HISTORY
Vice President Marketing @Saviynt
EDUCATION
Darla Moore School of Business at the University of South Carolina
Bachelor of Science, Double Major: Marketing & Human Resource Mangement. Double Minor: Advertising and Public Relations
SKILLS
ABOUT MARY BRUCE
Data-driven, hands-on, senior marketing professional with 22+ years of experience including 10+ years executing go-to-market strategy for enterprise B2B SaaS.Career Highlights:• Campaign strategy and management produced over 700% ROI and generated over in pipeline• Inbound lead nurturing email campaign that increased leads from email by over 400% in 90 days• Homepage redesign that increased product demo submission requests by 45% in less than 30 days • Scotty Probasco award at SIGNiX, Hero of the quarter award at Skuid and star award for excellence at Swrve• Collaborated with product teams to transform messaging and positioning strategies• Inbound marketing certified (Hubspot)• Email marketing certified (Hubspot)• Contextual marketing certified (Hubspot)Expertise-Budget development and management-Team management-Hubspot Marketing Automation-Demand generation-Pipeline growth and acceleration-Inbound marketing-ABM (Account-based marketing)-Google Ads-Google analytics reporting and analysis-SEO-Paid advertising strategy and management - including ABM targeting-PPC-Webinar program development and execution-Salesforce-Pardot-Marketo -WordPress-Drift-Website design, layout, and mgmt-Skilled negotiator-MS Office/SmartPlus/Clients & Profits-Social media strategy and implementation-Strategic media placement-Adobe Creative Suite-Copy editing-Content creation-B2B Saas event management and execution-Product marketing-Partner marketing-Public speaking-Account management-Education management-Non-profit marketing
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