Mary Bruce

About Mary Bruce

Data-driven, hands-on, senior marketing professional with 22+ years of experience including 10+ years executing go-to-market strategy for enterprise B2B SaaS.Career Highlights:• Campaign strategy and management produced over 700% ROI and generated over in pipeline• Inbound lead nurturing email campaign that increased leads from email by over 400% in 90 days• Homepage redesign that increased product demo submission requests by 45% in less than 30 days • Scotty Probasco award at SIGNiX, Hero of the quarter award at Skuid and star award for excellence at Swrve• Collaborated with product teams to transform messaging and positioning strategies• Inbound marketing certified (Hubspot)• Email marketing certified (Hubspot)• Contextual marketing certified (Hubspot)Expertise-Budget development and management-Team management-Hubspot Marketing Automation-Demand generation-Pipeline growth and acceleration-Inbound marketing-ABM (Account-based marketing)-Google Ads-Google analytics reporting and analysis-SEO-Paid advertising strategy and management - including ABM targeting-PPC-Webinar program development and execution-Salesforce-Pardot-Marketo -WordPress-Drift-Website design, layout, and mgmt-Skilled negotiator-MS Office/SmartPlus/Clients & Profits-Social media strategy and implementation-Strategic media placement-Adobe Creative Suite-Copy editing-Content creation-B2B Saas event management and execution-Product marketing-Partner marketing-Public speaking-Account management-Education management-Non-profit marketing

Experience

1. Vice President Marketing

   Saviynt

   Nov 2023 — Present

Education

• Darla Moore School of Business at the University of South Carolina

  Bachelor of Science, Double Major: Marketing & Human Resource Mangement. Double Minor: Advertising and Public Relations

  1999 — 2003

Skills

• Digital Media
• Television
• Email Migration
• Public Relations
• Email Archiving
• Event Planning
• Radio
• Email Design
• Mobile Email
• Email Lists
• Integrated Marketing
• Fundraising
• Marketing Strategy
• Html Emails
• Email Newsletter Design
• Strategy
• Online Marketing
• Email Management
• Advertising
• Media Buying
• Email Clients
• Video
• Email Strategy
• Account Management
• Social Media
• Email Hosting
• Direct Mail
• Sales
• Email Marketing
• Email Campaigning
• Ppc
• Management
• Social Networking
• Broadcast
• Online Advertising
• Marketing Communications
• Email List Building
• Social Media Marketing
• Email Marketing Software
• Digital Marketing