Mary Beth Ginn
Director, Virtual Care Services - Primary Care and Patient Support Operations @UNC Health
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WORK HISTORY
Director, Virtual Care Services - Primary Care and Patient Support Operations @UNC Health
EDUCATION
Georgetown University
MSN, Family Nurse Practitioner
University of Virginia
Bachelor's degree, Biology
University of Virginia
Bachelor's degree, Nursing
ABOUT MARY BETH GINN
I’m a healthcare leader and Family Nurse Practitioner with 20+ years of combined clinical and operational experience. I specialize in building and scaling innovative care delivery models - most recently leading UNC Health’s Virtual Practice and Telehealth Patient Support Services, where I’ve driven year-over-year growth, improved system-wide access, and delivered strong financial, operational, and patient experience outcomes.My background spans strategy consulting, ICU and advanced practice nursing, primary care, telehealth, corporate health, and academic instruction. I’ve built high-performing teams from the ground up, designed and operated enterprise-level virtual programs, and led large-scale implementations. Known for my ability to balance strategic vision with operational execution and lead through ambiguity and change, I bring a hands-on, data-driven approach that turns strategy into sustainable, high-impact systems. I love bringing people together to solve complex problems, build systems that work, and empower providers to deliver their best care. I’m always excited to connect with fellow leaders who are shaping the future of healthcare.
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