Mary Beth Cooke

About Mary Beth Cooke

Marketing & Events Leader driving high-impact brand experiences through corporate events, trade shows, leadership conferences, and product launches. Skilled at aligning marketing campaigns with business goals, supporting product launches, and enhancing brand presence through multi-channel campaigns and engaging content. Passionate about creating seamless, memorable experiences that strengthen brand relevance, tell compelling stories, and drive customer engagement. Core Expertise: Event Strategy • Campaign Management • Product Launches • Branding & Positioning • Project Management • Cross-Functional Collaboration • Sponsorship & Vendor Coordination

Experience

1. Marketing and Event Manager

   UniUni

   Jan 2026 — Present

   Lead the strategy and execution of B2B tradeshows, sponsorships, and VIP events aligned with UniUni’s revenue and growth objectives. Define year-over-year event and integrated marketing strategies that drive lead generation, brand visibility, and measurable ROI.Serve as a strategic partner to Sales and cross-functional teams by owning event-driven sales enablement, including messaging, content, and materials such as sales decks, one-pagers, FAQs, etc.

Education

• Methodist University

  Bachelor of Arts, Communications/Mass Media

  1999 — 2003

• Methodist University

  Bachelor of Arts - BA, Communication and Media Studies

Skills

• Social Media Marketing
• Social Networking
• Baseball
• Facebook
• Event Planning
• Ticket Sales
• Leadership
• Sales
• Management
• Corporate Events
• Sports
• Sports Management
• Sponsorship
• Customer Service
• Public Relations
• Sports Marketing
• Sponsorship Sales
• Hospitality
• Event Management
• Fundraising