Mary Ann Smith-Janas
Founder and President @Marketry, Inc
Signup · Get unlimited contacts
WORK HISTORY
Founder and President @Marketry, Inc
Qualitative research isn\'t an afterthought at Marketry - it is our specialty, and bringing people’s stories to life is our art. We take pride in uncovering actionable insights from all participants, especially those that others might find it difficult to talk to. We’re fast learners and conceptual thinkers.To connect client and customer, we go beyond the basics. We use innovative platforms and techniques to remove any barriers that prevent customers from sharing their opinions. Our moderators understand what makes people tick and how to help them articulate their thoughts when they aren’t well developed.We work with our client teams to turn those stories into real insights that can fuel new strategies, products, or ideas. As a result, we are able to find and bring back a vivid story that our clients can learn from and act on.Peeling away the layers to get to the heart of the matter comes naturally to us at Marketry. Our clients trust us and so do their customers. That trust empowers us to unearth meaningful insights that transform brands. It is our most valuable asset.Areas of focus: Fortune 500 companies in retail, pharma, finance, insurance, ag, food and beverage, consumer packaging.
EDUCATION
Wingate University
Bachelor of Science (B.S.), Communications, English
The University of Georgia
MA, Communications
SKILLS
ABOUT MARY ANN SMITH-JANAS
I’ve always been curious about what makes people tick. Data matters, but it’s never the full story. People aren’t just research participants. They’re storytellers, and the most useful insights emerge when they’re given the space to tell us, and show us, what actually matters.At Marketry Inc, we design research experiences that encourage honesty, curiosity, and real-world context. By listening closely and observing carefully, we uncover the nuance behind decisions and insights brands can actually use.I lead a team of quick learners, creative thinkers, and agile moderators who know when to probe, when to pause, and when to follow the story. Together, we turn what people share into insight that shapes smarter strategy.If you’re ready to hear (and see) what’s really driving your customers, let’s talk.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.