Mary Ann Benack
- Role
- Director Product Management at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mary Ann Benack
A digital marketing leader with 20+ years of experience and a track record of…
Experience
Director Product Management
Jul 2009 — Present
Led business group responsible for scaling Microsoft\'s online advertising business via 3rd party supply & demand as well as programmatic offerings. This includes developing business plans, platform requirements, go-to-market plans, budgets, forecasts, and more. • Launched and managed the Microsoft Advertising Exchange across 16 markets and oversaw the development of the business plan to roll-out Microsoft’s Programmatic Premium display solution • Oversaw global strategic partnership with AppNexus which underpins numerous supply, demand, and platform components of Microsoft’s display advertising business. • Responsible for global strategic supply partnerships with Yahoo, AOL, and WPP 24/7. • Directed the team responsible for Microsoft’s global online direct response program. Drove definition of WW policies, process, product requirements and marketing.
Education
New York University
Certificate: Sports & Special Event Marketing
1992 — 1992
Bucknell University
Bachelor of Arts (BA), Psychology, Anthropology
1988 — 1992
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