Mary A.
Founder @Sparqgen Marketing
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WORK HISTORY
Founder @Sparqgen Marketing
Founder and CEO of digital agency, sparqGEN Marketing and Builder Lead Marketing, a division exclusively devoted to home builder marketing. At sparqGEN, we put a premium on insightful thinking and comprehensive understanding before we dive into action. Our comprehensive range of services includes:Strategic Planning: Delve into the heart of your business with us. We conduct a thorough analysis of your target customer needs, the competitive landscape, market trends, and positioning to provide you with focused recommendations and clear next steps. Graphic Design: Leave a lasting impression with captivating digital designs. From e-mail templates, newsletters, display ads, websites, to striking social media imagery, we craft visuals that resonate with your audience and drive engagement.Social Media Management: Connect and captivate your audience across the digital landscape. Our expert team handles social strategy development, technology advisement, monitoring, and content creation, ensuring your brand shines in the ever-evolving world of social media.Campaign Management: Unlock the power of direct marketing with our seasoned professionals. We excel at leveraging marketing automation software such as Hubspot and other platforms to deliver campaigns that drive results and foster lasting customer relationships.Local Marketing: We\'re not just about the big picture. For small to medium businesses, we offer a suite of tailored products including websites, brochures, collateral, flyers, and more. Podcast Marketing: Standing out in the crowded podcast field is hard. Let us help you determine the right platforms to advertise your podcast and how to monetize your investment.At sparqGEN, we\'re more than just marketers; we\'re your strategic partners, working tirelessly to spark your brand\'s success. Let\'s embark on this journey together, and watch your business reach new heights. Get in touch with us today to explore the endless possibilities.
EDUCATION
The Tuck School of Business at Dartmouth
MBA, General Management and Marketing
Boston College Carroll School of Management
BS, School of Management, Dual major: Finance and French
ABOUT MARY A.
Helping Builders, Modular Builders & Manufacturers Scale with Digital Marketing | Founder & CEO, Builder Lead MarketingMy team and I work with builders and modular manufacturers generate more qualified leads, book more projects, and close more sales through proven digital marketing strategies. I leverage over 20 years of experience in marketing - strategy, multi-million campaigns, digital expertise for large corporations, small businesses, non-profits and as the owner of Builder Lead Marketing - helping builders nationwide build their businesses. With an early career in banking, I bring a results-oriented, data-driven approach to marketing.As the Founder & CEO of Builder Lead Marketing, I’ve worked with leading modular companies and home builders across the U.S. to simplify marketing, systematize lead generation, and make digital marketing their #1 driver of growth.Builders often come to me frustrated that:* Their website doesn’t convert visitors into leads* They have no idea what traffic they are getting or if their marketing is working* SEO and PPC campaigns feel like “money pits” without results* Social media takes too much time for too little return* They rely too heavily on referrals and word-of-mouth* They can see their competitors passing them by - getting found in search and building more homesThat’s where we step in. Our programs are built specifically for the modular industry—no cookie-cutter tactics. We understand your buyers, your challenges, and your sales cycle. If you’re a builder or manufacturer ready to fill your pipeline with qualified prospects, let’s connect!
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