Mary Allen

About Mary Allen

I\'m an intuitive, people-first leader who has motivated, mentored and led teams throughout my life. My relator and arranger strengths help me understand what motivates others, build trust quickly, and develop teams in ways that amplify individual talents. I thrive in environments where collaboration and momentum are valued.Curious, analytical, and constantly improving, I’ve built integrated marketing, demand and brand strategies across both B2C and B2B landscapes with a background in SaaS and sports. Described by colleagues and executives as someone who gets stuff done and done well, I am fueled by my ideation and adaptability strengths. I naturally see roadblocks as opportunities and thrive seeking creative solutions to challenges by aligning cross-functional teams around shared goals and revenue outcomes.Relator | Achiever | Arranger | Adaptability | Ideation

Experience

1. Director of Marketing, Associations & Brand

   Personify

   Oct 2025 — Present

   Promoted to co-lead the marketing team, reporting directly to the CEO. Lead demand generation, brand and communications strategy to drive YoY growth and maintain a 92% marketing-sourced pipeline. Partner cross-functionally to set budgets, shape GTM strategy, and accelerate pipeline velocity.

Education

• University of Georgia - Terry College of Business

  Bachelor of Business Administration (B.B.A.), Marketing

  2007 — 2011

• University of Tennessee, Knoxville

  Master of Science (M.S.), Recreation and Sport Management

  2012 — 2015

Skills

• Fundraising
• Social Media
• Sports Marketing
• Facebook
• Social Networking
• Marketing
• Press Releases
• Editing
• Sports
• Time Management
• Public Relations
• Social Media Marketing
• Powerpoint
• Event Management
• Sports Management
• Event Planning