Mary Hess

About Mary Hess

Experienced marketing and communications professional in the Phoenix area with a passion for storytelling, accessible content, and driving meaningful mission and visions.As Assistant Director of Communications for Thunderbird School of Global Management, I lead the School\'s internal and external communications strategy as we work to tell the stories of the No. 1 school int the world in international trade in a multi-pronged approach. This includes, but is not limited to, spearheading the school\'s digital communication email journeys to prospective students, alumni, and the larger community as well as a robust internal communications plan that drives the school\'s core messages to critical stakeholders within the university and institution.I am also responsible for establishing a content calendar aligned with fiscal year KPIs, stakeholder needs, and digital platform algorithms, working with my communications team to craft videos, graphics, and multimedia as needed, and delegating tasks as appropriate to drive bottom line. I am responsible for aligning school branding and messaging across all platforms, including ancillary channels, and implementing analytics to track the success of these campaigns. I also am a critical member of the copyediting team, ensuring content across all digital and print materials, including our website, are accurate and position the School as the most global and digital leadership and management school.

Experience

1. Assistant Director of Communications

   Thunderbird School Of Global Management

   Jul 2024 — Present

Education

• New York University

  Bachelor’s Degree - Honors Scholar, Journalism, English, and Creative Writing

• New York University

  Bachelor's degree, Communication, Journalism, and Related Programs

• W. P. Carey School of Business – Arizona State University

  Master of Business Administration - MBA

  2020 — 2022

• W. P. Carey School of Business – Arizona State University

  Master of Business Administration - MBA, Marketing