Tobias Marx
Project Lead - Brand & Operations Strategy @Mimea Gmbh
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WORK HISTORY
Project Lead - Brand & Operations Strategy @Mimea Gmbh
MIMEA is a fresh-flower supplier for online retailers.
EDUCATION
Aarhus BSS - Aarhus University
Visiting PhD, Management
University of Düsseldorf
Master of Science - MS, Business Administration
University of Düsseldorf
Bachelor of Science - BS, Business Administration
ABOUT TOBIAS MARX
I am a PhD Student and Research Associate in Marketing at Heinrich-Heine-Universität Düsseldorf with a strong focus on quantitative research and data-driven decision-making. My work explores customer relationship management, customer switching behavior, and digital technologies such as virtual reality, combining theoretical foundations with advanced statistical analysis.Beyond academia, I am passionate about applying analytical insights to real-world challenges. I am skilled in R, SQL, SPSS, and econometrics, and I enjoy turning data into actionable insights that support business decisions.
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