Marvin Hensley

About Marvin Hensley

As an MBA in international business with a concentration in marketing planning and competitive analysis, I have over 20 years of experience in market research and analysis, key account analysis, sales/marketing plan development, supply chain planning, and budgeting/tracking/reporting that ensure improved revenue management and bottom line results. In addition to sales and marketing operations, I have considerable experience in enterprise-wide (corporate) financial forecasting and budget management. This includes resolving top-down and bottom-up forecasts, establishing revenue and expense budgets, implementing reporting and tracking systems, monitoring financial results, and advising executive management. Overall, these experiences provide me a deep understanding of the interdependencies of markets, key accounts, complex sales cycles, sales/marketing plan development, product management, supplier planning, and manufacturing operations. Specialties summary: Key Accounts Analysis, Data gathering and Analysis, Strategic Planning, Product Management, Market and Competitor Intelligence, Supply Chain Management, Pricing, Demand Planning and Forecasting, Process Improvement, Metrics Development and Reporting

Experience

1. Senior Consultant

   Mh Consulting

   Aug 2012 — Present · Marietta, GA

   HP Approved Partner for the Idol and Haven Business Intelligence Software. Worked with HP to develop business requirements and proposal to implement image analytics at the Georgia Aquarium.• Analyzed business processes and conducted work flow analysis for Home Depot Operations CenterWorked a variety of client engagements that have included analysis of markets, competition, and sales data to assist companies in developing and implementing marketing plans that drive sales growth and profitability. • Completed an extensive analysis of sales data and developed a process to identify and measure key customer segments for The Georgia Aquarium in order to improve future marketing activities.• Conducted a competitive analysis that recommended potential acquisition targets and new market entry, resulting in doubled revenues and entry into a new market that grew revenues and additional 20%.

Education

• Darla Moore School of Business at the University of South Carolina

  MBA, International Business with an emphasis on market analysis and planning

  1987 — 1989

• Bradley University

  Bachelor's degree, Marketing

  1982

Skills

• Product Management
• Business Strategy
• Process Improvement
• Business Planning
• Management
• Team Leadership
• Sales Management
• Competitive Analysis
• Demand Planning
• Cross-Functional Team Leadership
• Product Development
• Pricing
• Manufacturing
• Microsoft Office
• Six Sigma
• Leadership
• Logistics
• Forecasting
• Supply Chain Management
• Lean Manufacturing
• Strategy
• Inventory Management
• Strategic Planning
• Continuous Improvement
• Supply Chain