Marvin Fano
Guest Lecturer - Omnichannel Marketing & Marketing Automation @Università Degli Studi Di Bari
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WORK HISTORY
Guest Lecturer - Omnichannel Marketing & Marketing Automation @Università Degli Studi Di Bari
Bari, IT
Guest lecturer for seasonal flash-masterclass and workshops about Omnichannell Marketing & Digital Communication, aimed at reducing the gap between university knowledge and “on-field” job required competences, focusing on the following:From business objectives to marketing campaign launchOmnichannel marketing fundamentalsDefining target audience and buyer persona How to choose the right channel according to the target audienceHow to build marketing automation flows using SaaS tools
EDUCATION
ITC Blaise Pascal
Ragioniere & Programmatore Informatico, Business Economics/Accountanting & Software Programming
Università degli Studi 'Gabriele d'Annunzio' di Chieti
Bachelor of Business Administration - BBA, Economics & Management
University of Cyprus
Master in Business Administration - MBA, Economics & Management
Università degli Studi di Parma
Master's degree, Trade Marketing & Business strategies
SKILLS
ABOUT MARVIN FANO
Committed to develope Digital Marketing strategies aimed at having real impact on client businesses, leveraging on innovative digital solutions. After several years as Digital Marketing strategy & transformation Consultant @Accenture Song, the \'Experience Agency\' I’m now part of the emerging consulting boutique @Sidea Group, as Omnichannel Commerce & Digital Marketing Presale Manager e Solution Architect (in other words: I help client turning ideas into actionable digital marketing transformation initiatives).RELAVANT BRAND AND COMPANIES I WORKED WITH: Moncler, Fater, Pampers, Lines, FCA Fiat Chrysler, Hoffman La Roche pharma, Costa Crociere, Sky, Poste Italiane, Xerjoff, Lavazza, Rhiag LKQ Motorparts, Ethos.EDUCATION & MOREBack in Italy after MBA\'ing in Cyprus, Mastered in Marketing & Business strategies in Parma (Italy). In love with digital since childhood - I built and published my first client website at the age of 16.I used to be a DJ and electronic music composer since I was 14. Nowadays I spend my free-time selecting good music and shaping soul-full playlists. I like watching Sci-Fi movies and reading about entrepreneurial and leadership stories. When \'out of home\' I spend time on agricolutural and farming activities with particular dedication to olive trees pruning [even if, franlky saying,\"free time\" is a almost a taboo word since my baby Alessandro was born but that\'s another \"daddy story\"]If I didn\'t go for an Economics and Marketing degree, psychology would have been my other choice.
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