Marvin Etzkorn
Strategic Alliance Manager @easy software
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WORK HISTORY
Strategic Alliance Manager @easy software
Together with our partners, we digitize paper-based business processes by delivering software solutions for document management, HR, invoice processing, and contract management—ensuring legally compliant and decentralized document workflows.Strategic Alliance Management focuses on building and scaling OEM partnerships and strategic alliances as a central growth lever within our ecosystem and go-to-market strategy.Key focus areas include:• Scaling and governing the OEM partner ecosystem and strategic alliances• Developing integrated partner offerings and marketplace models• Driving partner-led business development and sustainable relationship growth• Identifying, evaluating, and onboarding high-impact OEM and technology partners• Joint pipeline ownership, forecasting, and optimization of partner value propositions• Orchestrating cross-functional collaboration and partner-specific go-to-market initiatives
EDUCATION
SPOAC - Sports Business Academy by WHU
Excellence Program: From Idea to Impact
SPOAC - Sports Business Academy by WHU
General Management Program in Sports Business
University of Applied Sciences Koblenz
Bachelor of Applied Science - BASc, Business Administration
SPOAC - Sports Business Academy by WHU
Excellence Program Course: Strategy in Action
ABOUT MARVIN ETZKORN
With many years of experience in B2B SaaS environments, I specialize in turning partnerships into structured, repeatable growth models—from partner strategy and onboarding to joint go-to-market execution and performance steering. My background combines deep SaaS know-how with a strong process mindset and a clear focus on scalability and predictable revenue.I work in Strategic Alliance Management with a focus on building and scaling OEM partnerships and strategic alliances within enterprise software ecosystems, currently at EASY Software.I enjoy working at the intersection of business development, go-to-market strategy, and cross-functional collaboration, aligning internal teams and partners to create sustainable, partner-led growth.
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