Marvalee Bascus Leslie
Growth Marketing Executive | Customer Lifecycle, Loyalty, Product Launch & Digital Transformation | B2B / B2C
- Role
- Vice President, Us Consumer Loyalty Marketing & Product Launch Strategy at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marvalee Bascus Leslie
AI’m a growth marketing executive with 15+ years of experience leading customer-centric, insight-driven strategies that drive acquisition, engagement, loyalty, and revenue growth across both B2B and B2C environments.At American Express, I led large, high-performing teams responsible for delivering growth across the customer lifecycle — from product adoption and cross-sell to loyalty, retention, and digital engagement. My work sits at the intersection of strategy, customer experience, data-driven marketing, and cross-functional execution.Across my career, I’ve led initiatives spanning customer growth marketing, loyalty and membership activation, acquisition strategy, product launch, business planning, and partnership-led growth. I’ve built and scaled marketing programs across digital, direct, partner, and phone channels while aligning closely with product, risk, finance, technology, and enterprise leadership.Highlights of my recent work include:• Drove over $1B of in year revenue, exceeding plan across customer growth marketing strategies• Led large dynamic teams of 30–60+ marketers across strategy and execution • Built lifecycle, loyalty, and personalization vision and roadmaps that improve customer engagement, retention, and long-term value • Advanced digital ecosystem growth across web and mobile experiences, including new placements, optimization, and native mobile experiences • Led cross-functional engagement marketing with major external payment and digital portfolios including Apple, Amazon, Google, PayPal I’m energized by leading through change, building strong teams, and turning customer insight into commercial growth and better experiences. I’m equally passionate about leadership, community, and creating impact beyond the workplace, including through board service and civic engagement.
Experience
Vice President, Us Consumer Loyalty Marketing & Product Launch Strategy
Jul 2022 — Present
Education
Baruch College
Master of Business Administration - MBA
University of Maryland - Robert H. Smith School of Business
BS, Marketing; minor:HR
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