Marty Turman

About Marty Turman

Versatile self-starter with demonstrated success in developing sound, data-driven marketing strategy and executing for results. Experience spans all marketing disciplines, including: advertising, analysis, brand positioning, CRM, consumer insights, database marketing, direct mail, entertainment, loyalty programming, media, and strategic partnerships.A dexterous executive leader whose strategy covers the aggregate customer journey:• Transformed data competency and direct-to-fan engagement strategy for a championship sports franchise• Led team of loyalty marketers resulting in a 35% total CAGR, doubling department revenue in less than 3 years and driving record sales of flagship product• Decreased customer attrition by 10% while driving incremental $1-1.5MM above monthly revenue goal• Owned brand, marketing, media, and programming of 100+ concerts activating $24MM in tracked revenue• Led companywide multicultural marketing for $10BN corporation and founded Hispanic Marketing department• Managed marketing activities for $500MM annual revenue business with incremental $50MM while tenured

Experience

1. VP of Fan Marketing & Insights

   Los Angeles Rams

   May 2018 — Present · Los Angeles, CA, US

   Lead digital marketing, advertising, loyalty, analytics, and technology teams to develop new fans, grow fandom and advocacy of existing fans, drive engagement and revenue outcomes, and leverage continuous testing to advance the organization\'s data-driven marketing efforts• Completely rebuilt the MarTech stack, including data warehouse, marketing automation, CRM, analytics, and real-time marketing platforms, to create a singular view of each customer with the capability to personalize messaging and experiences at each touchpoint of their journey• Transformed the ability to communicate directly with fans through data capture, consent, and governance efforts that has resulted in 6x growth in database size to-date and paired data growth with modernizing our email marketing strategy to make email the highest revenue-contributing communication channel • Built the marketing analytics and insights team which propels media, brand, performance marketing, and business teams forward with powerful dashboards, delivering actionable recommendations based on uncovered trends and results, and delivering market insights secured through 1st and 3rd party data• Continuously improve the framework for paid and trade media strategies by establishing a systematic, funnel-driven approach to reach core targets with relevant positioning, extensively testing and analyzing audiences/content/platforms against KPI\'s, and developing relationships with trade partners to open opportunities for additional reach

Education

• USC Marshall School of Business

  Master of Business Administration (MBA)

  2010 — 2012

• Northern Illinois University

  Bachelor of Science (B.S.), Marketing

  1996 — 2000

Skills

• Brand Development
• Segmentation
• Customer Insight
• Analytics
• Public Relations
• Media Buying
• Media Planning
• Sponsorship
• Event Management
• Digital Strategy
• Interactive Marketing
• Loyalty Marketing
• Direct Marketing
• Multi-Channel Marketing
• Advertising
• Management
• Strategic Partnerships
• Entertainment
• Budgets
• Direct Mail
• Competitive Analysis
• Brand Positioning Strategies
• Strategic Planning
• Multicultural Marketing
• Marketing Management
• Email Marketing
• Crm
• Entertainment Management
• Forecasting
• Brand Awareness
• Strategy
• Database Marketing
• Marketing
• Customer Acquisition
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Social Media
• Hospitality
• Statistical Data Analysis