Marty Segelbaum

About Marty Segelbaum

Marty Segelbaum is a recognized leader in art and brand licensing with more than 35 years…

Experience

1. Owner, CEO, President License Acquisition Consulting for Manufacturing, Art Licensing

   MHS LICENSING & CONSULTING

   Apr 1995 — Present · Minneapolis, MN, US

   MHS Licensing is one of the nation\'s leading full-service licensing and consulting agencies. Key areas of expertise: LICENSE ACQUISITION/CONSULTING FOR MANUFACTURERS:Manufacturers rely on MHS Licensing to advise them in the search, evaluation, and acquisition of appropriate properties and brands. As a licensing consultant for manufacturers we have successfully negotiated deals on behalf of our manufacturing clients in such categories as apparel, seasonal décor, home textiles, fashion accessories, craft, and sporting goods with major licensors. ART LICENSING:As a licensing agency, we represent intellectual property owners such as artists, illustrators, and owners of trademarks, patents and brands (licensors) who want to monetize their intellectual properties by licensing their use to manufacturers of consumer products such as home furnishings, gifts, and textiles. DESIGN SERVICES:MHS Licensing through its PDR division has on-staff designers highly experienced in product development and design. We offer their services to manufacturers, domestically and internationally, on a project-based, retainer-based or override-based fee structure to aid them in developing appealing, saleable product for the US and foreign markets. Our designers know what US retailers are looking for. BUSINESS DEVELOPMENT:MHS Licensing serves as a resource for major companies and brands by providing them strategic direction and execution including:• Developing and executing marketing plans.• Identifying and expanding channels of distribution, including sales networks.• Identifying product opportunities based on consumer trends and competitor analysis.• Counseling on direct-to-retail licensing to major retailers.CONTACT:• Email: m••••@mhslicensing.com• Phone: 95••••••77• Website:

Skills

• Merchandising
• Art Licensing
• Intellectual Property
• Negotiation
• Retail
• Licensing Representation
• Brand Management
• Trademarks
• Licensing
• Apparel
• Strategic Planning
• Patents
• Product Development
• Licensing Agency Business Owner
• Gifts
• Brand Development
• Textiles
• Brand Licensing
• Consumer Products
• Entertainment
• Identify and Acquire License Properties
• Mergers & Acquisitions
• Entrepreneurship
• Stationery
• Mergers
• Graphics
• Representation