Martyn J Crook

About Martyn J Crook

Global industry leader and entrepreneur that develops and drives the implementation of impactful analytic and research solutions to address commercial, marketing, and growth needs, with capabilities expanding into emerging areas. Track record of passionately transforming functions with dynamic, client-centric solutions and innovation to ambitiously exceed predicted goals and drive business growth using AI, research, behavioral science, analytics, statistics and data science.Visionary who recognizes opportunity and can motivate the organization to collaborate and drive action, driving business success. Enthusiastic and flexible, with ability to influence through; conviction, data analytics, thoughtful strategies, and a commitment to culturally-aligned, value-focused sales and brand building success. Excellent multi-tasking and prioritization skills with a track record of utilizing strong interpersonal skills to influence and build credibility within a team oriented, collaborative environment. Experience includes: Start ups, Strategic planning, Product Development, Communications development, HR analytics, Media/Omni-channel planning and analysis, Digital, Opportunity identification and market sizing, Marketing effectiveness and mix allocation across channels and screens, RGM, Pricing analytics, Consumer decision journeys, Analytics using non-traditional data sources, unique applications of \"Big Data\" in business including AI/machine learning, agent based models, predictive analytics, decision and descriptive models using crowdsourcing, natural language processing, signal processing, simulation, time series analysis and visualization.My goal is simple: to help drive quantifiable business results. I do this through focus on continually honing two fundamental capabilities - delivering better consumer understanding by knowing what truly drives behaviors and building a team of trusted strategic advisers who can drive results through this understanding.

Experience

1. Head of Insights and Analytics

   MetLife

   Jan 2025 — Present · NY, US

Education

• Imperial College London

  Master's degree, Computer Science

  2000

• Imperial College London

  PhD, Environmental and Nuclear Physics

  1994 — 2000

Skills

• New Business Development
• Consumer Insights
• Consumer Insight
• Pricing
• P&L Management
• Marketing
• Fmcg
• Management Consulting
• Marketing Research
• Strategic Partnerships
• International Business
• Forecasting
• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• Crm
• Copy Testing
• Business Planning
• Advertising
• Marketing Management
• Market Analysis
• Marketing Mix
• Integrated Marketing
• Strategic Planning
• Product Management
• Market Research
• Customer Insight
• Analytics
• Business Strategy
• Product Marketing
• Product Innovation
• Consumer Behaviour
• People Development
• Leadership
• Strategy
• Statistics
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy