Marty McGuire
- Role
- Marketing Director at Mauch Chunk Trust Company
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Marty McGuire
Banker by day, space cadet by night. I’m Marty McGuire, VP & Director of Marketing…
Experience
Marketing Director
Jul 2018 — Present
Leads all aspects of marketing for an 8-office community bank with assets $600+ Million. Manages/administrates the customer relationship management (CRM) system and marketing database/analytics vendors. Coordinates product development research & recommendations, including digital banking research, strategy and implementation. Manages customer satisfaction survey program. Knowledgeable about core banking systems and integration, vendor contract review.
Skills
- Relationship Marketing
- Digital Strategy
- Audience Segmentation
- Marketing Strategy
- Digital Marketing
- Direct Marketing
- Loyalty Programs
- Youtube
- Demographic Analysis
- Mobile Marketing
- Catalog Production
- Management
- Segmentation
- Retail
- Social Media
- Data Analysis
- Media Planning
- Integrated Marketing
- Digital Photography
- Photoshop
- B2c Marketing
- Database Marketing
- Marketing
- Cross-Functional Team Leadership
- Marketing Communications
- Market Research
- Strategic Planning
- Customer Segmentation Strategy
- Loyalty Marketing
- Digital Media
- Demographic Research
- Strategy
- Marketing Research
- Email Marketing
- Online Marketing
- Customer Insight
- Market Analysis
- Retail Trade Area Analysis
- B2b Marketing
- Database Design
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