Marty Cunningham
- Role
- Managing Partner, Head of Client Top Line Growth and Strategic Insights Lead Insights at Brightstar Strategy Group
- Location
- Charleston County, SC, US
- LinkedIn followers
- 500 followers
About Marty Cunningham
Brightstar Strategy Group was founded with the goal of helping companies like yours…
Experience
Managing Partner, Head of Client Top Line Growth and Strategic Insights Lead Insights
Feb 2012 — Present
BrightStar Strategy Group specializes in helping businesses maximize profits, identify areas of weakness and opportunities. We utilize our four-step process in evaluating financials, competition, operational analysis, and other key performance indicators. A portion of the assessment is done on-site as just reviewing numbers doesn\'t always give an accurate picture of the company. This analysis is especially beneficial to franchisees, retailers, companies seeking acquisitions, and businesses facing financial difficulties. Our process doesn’t stop after the initial analysis. Our staff continues to provide support in executing strategies and changes necessary for profit and operational efficiencies. Further, we use big data and AI to understand consumer sentiment for our clients. With the power of A.I, we mine and discover actionable intelligence straight from the digital voice of the people. We uncover consumer insights as they happen to help organizations make informed business decisions. Our process includes the following: FINANCIAL ASSESSMENT: Review of past and current financial statements inputting them into our model and interpreting the results COMPETITIVE REVIEW - Analyze competitors’ strengths and weaknesses comparing to target company OPERATIONAL REVIEW - Company policies, procedures, quality of employees, and work processes reviewed RECOMMENDATIONS - Based on steps 1,2,and 3, comprehensive analysis, review, and action steps developed We can help you with STRATEGIC COMMUNICATIONS BRAND EXPERIENCE AND CUSTOMER JOURNEY CONSUMER AND TRADITIONAL MARKET RESEARCH ARTIFICIAL INTELLIGENCE AND SOCIAL LISTENING MICRO-TARGETING AND CONSUMER SEGMENTATION MARKETING AND DIGITAL CAMPAIGNS TRACKING Contact us for strategic coaching. Reach out to me here on LinkedIn or at m••••@brightstarsg.com.
Skills
- Integrated Marketing
- Consumer Research
- Social Media Marketing
- Market Research
- Crm
- Customer Relationship Management (Crm)
- Multicultural Research
- Market Planning
- Consumer Behavior
- Quantitative Research
- Marketing Research
- Qualitative Research
- Marketing Strategy
- Shopper Insights
- Marketing
- Management
- Digital Marketing
- Public Relations
- Brand Research
- Brand Experience
- Advertising
- Start-Ups
- Marketing Communications
- New Business Development
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