Martin Guzman Fierro

Sr Marketing Analytics & Data Ops Manager @Cohere

Kitchener, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2026 — Present

Sr Marketing Analytics & Data Ops Manager @Cohere

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EDUCATION

2012 — 2013

Conestoga College

Post graduate, Integrated Marketing Communications

2005 — 2009

Universidad del Valle de México

Bachelor's degree, Marketing

N/A

University of Toronto

Data Science

2017 — 2018

University of Waterloo

Master's degree, Master of Business, Entrepreneurship and Technology

SKILLS

PreziOnline AdvertisingCompetitive AnalysisCorporate CommunicationsPublic SpeakingMarketing CommunicationsDreamweaverIllustratorFinancial AnalysisMicrosoft WordRetailDirect MarketingMarketing ResearchResearchProduct DevelopmentIndesignCustomer InsightIntegrated MarketingEuromonitorSales ManagementMarket ResearchStrategic PlanningSales&MarketingMerchandisingBrand ManagementMarketing StrategyFlash AnimationMarket PlanningAdobe FireworksFoodProject ManagementDigital MarketingPricingSales OperationsBrand DevelopmentPublic RelationsCustomer ServiceConsumer ProductsPhotoshopEnglish

ABOUT MARTIN GUZMAN FIERRO

Welcome to my LinkedIn profile! I am a dynamic professional situated at the vibrant intersection of digital marketing, data science, and technology. My career is anchored by a robust foundation in utilizing data-driven strategies to drive substantial growth and improvements in conversion rate optimization and web analytics.Data Science and Digital Marketing Fusion:My journey in this domain has been characterized by a deep-seated passion for turning complex data into actionable insights. I excel in harnessing the power of data to inform marketing strategies, ensuring that every decision is backed by solid analytics and a thorough understanding of market trends. My proficiency in data tools and methodologies enables me to not only interpret the numbers but also to weave compelling narratives that resonate with stakeholders and drive business objectives.Technological Edge:Technology is the backbone of my approach. I continuously explore and integrate the latest technological advancements to stay ahead of the curve. This commitment to tech-driven solutions amplifies my ability to deliver results, whether through advanced web analytics, machine learning models for predictive analysis, or innovative digital marketing tools.Results-Driven Mindset:At the heart of my professional ethos is a results-driven mindset. I have a track record of significantly boosting conversion rates and enhancing digital marketing effectiveness for a diverse range of companies. My approach is always tailored to the unique needs of each organization, ensuring that strategies are not only innovative but also highly relevant and impactful.

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Martin Guzman Fierro — Sr Marketing Analytics & Data Ops Manager at Cohere in Kitchener, ON, CA | Unifers