Marty Martin Tenekedjiev Vass
General Manager @Anderson Automotive Group
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WORK HISTORY
General Manager @Anderson Automotive Group
Raleigh-Durham-Chapel Hill, NC, US
Stepped into Anderson with one mission: build people, sharpen process, and create a store that performs because the culture earns it. I’m focused on lifting the team, and creating an environment where pride shows up in every customer touchpoint.Early focus areas:• Strengthening leadership process so the team wins the day, not the week.• Rebuilding sales and service rhythm through simple habits that create momentum.• Bringing clarity to goals, accountability, and the customer path so everyone pulls in the same direction.I lead the same way I sell: connect first, simplify the noise, and help people see the version of themselves they’re trying to grow into. When the people rise, the store rises.
EDUCATION
University of Forestry Sofia Bulgaria
Bachelor's degree, Industrial Management
ABOUT MARTY MARTIN TENEKEDJIEV VASS
Changing the Car Business. One Person at a Time.I build belief, develop people, and turn performance into culture.Hands-on operator who turns stores into market leaders by aligning people’s purpose with process and the company’s vision. I bridge the gap between strategy and frontline execution by diagnosing root causes, translating complexity into simple actions, and leading the daily disciplines that move the numbers.Author of the upcoming book Psychology of the Sale, which blends behavioral science with proven dealership strategies to grow people, process, and performance. This same framework has driven the following results: Gunn Nissan of Denton: Improved national ranking from bottom 1% to top 15% in 16 months (out of 1,049 Nissan dealers), while reversing a $900K annual loss to a $3.7M net profit. Increased new sales by 160% and CPO sales by 100% during the COVID-era inventory shortage. Ranked in the Top 1% of Dealers in Service Retention at Gunn Nissan of Denton — strengthening customer loyalty, boosting repeat business, and driving sustained Fixed Ops profitability. Launched the Gunn Dog Park, that transformed service visits into positive community experiences, boosting retention, increasing foot traffic, and strengthening the dealership’s reputation as a customer-first destination. Gunn CDJR: Doubled new and used sales in 6 months, increased fixed gross by 85%, and achieved 98% Sales SSI and 95%+ Service CSI. Classic Toyota of Henderson: Highest closing % in a 39-store group within 6 months, improved turn rate ranking from near the bottom of 177 Southeast Toyota stores to #88, and moved from last in district sales objective to consistently top 3–5, in 5 months.Core Strengths: Turnaround Strategy & Market Growth Sales Process Optimization Fixed Ops Profitability Marketing Strategy, SEO/SEM, and Digital Optimization Website Performance & Lead Conversion Inventory Management & Pricing Strategy (Strong Used Car Background) Leadership Development & Succession Planning Digital Retailing, BDC Optimization, and Lead Management Community Engagement & Brand BuildingMy leadership philosophy is to Empower your people. Serve your community. Operate with integrity.I lead with metrics and discipline, but never lose sight of the mission: to change lives through leadership.Changing the car business one person at a time-Raynolds & Raynolds, Dealertrack, VinSolutions, CDK, eLeads, vAuto, StockWave, VinCue, Cloud Theory, Lot Linx, Microsoft Office-Let\'s C••••••••@gmail.com | 70••••••08
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