Mike Martins

About Mike Martins

I am a brand engineer, product designer and creative marketer launching unique identities and content strategies for businesses. I am passionate about design, automation and the user experience. In everything that I create, I strive to be forward-thinking—establishing new ways to look at visual identities and harnessing proactive steps to streamline production and marketing operations.

Experience

1. Brand Director Retail

   Lower

   Nov 2018 — Present

   As a Creative Director for the Lower Family of Companies, I support over 300 loan officers across the US to promote a brand presence and generate leads for the retail mortgage industry. Through traditional and digital marketing platforms, I create team-based strategies by implementing design systems and automating campaigns to drive sales and nurture professional relationships. I enjoy everything about the creative and branding process, from launch to growth to top-producing companies.

Education

• Purdue University

  B.A., Visual Communication Design

  1998 — 2002

Skills

• Logo Design
• Advertising
• Trendwatching
• Illustration
• Photography
• Email Marketing
• Art Direction
• Online Advertising
• Wordpress
• Web Development
• Web Design
• SEO
• Brochures
• Digital Strategy
• Graphics
• Strategy
• Layout
• Corporate Branding
• Public Relations
• Art
• Digital Marketing
• Illustrator
• Marketing Strategy
• Social Media
• Photoshop
• Adobe Creative Suite
• Editing
• Creative Direction
• Innovation
• Corporate Identity
• Graphic Design
• Branding & Identity
• Marketing