Fred Martins
Senior Research Analyst @CBC/Radio-Canada
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WORK HISTORY
Senior Research Analyst @CBC/Radio-Canada
Ottawa, ON, CA
Responsible for conducting and producing analyses of Canada-wide perception surveys, which inform strategic planning and fulfill license requirements with the CRTC. Duties also include reporting on Key Performance Indicators, conducting audience research, developing web analytics dashboards, and preparing ad-hoc reports for special research projects. Deep-dived into Canadian perceptions of CBC/Radio-Canada and its competitors through large-scale quantitative and qualitative research, leading a project team that processed over annual responses. Drove strategic planning by developing a comprehensive bilingual Power BI dashboard that integrates data from 10 surveys over five years, featuring 200 descriptor variables for in-depth respondent segmentation, enabling detailed competitor analysis, trend monitoring, and insights into audience habits. Enhanced targeted initiatives and informed policy development through authoring over 100 survey reports in English and French, offering comprehensive analysis on trends, competitors, and specific demographic segments including Indigenous Canadians and Canadians with disabilities, contributing significantly to strategic decision-making. Successfully deployed web analytics tools, including Google Analytics and Adobe Analytics, across four specialized websites, integrating comprehensive data to capture insights from an audience of 1 million unique visitors per month. This integration significantly enhanced data-driven decision-making and audience understanding.
EDUCATION
IBMEC / ESPM / LabSSJ
Extensão, Negócios e Operações Empresariais
Algonquin College of Applied Arts and Technology
Graduate Certificate, Marketing Research and Business Intelligence
FGV - Fundação Getulio Vargas
Post-graduation certificate, Business Administration and Management, General
Fundação Dom Cabral
Especialização, Gestão - Ênfase Logística
Universidade Federal de Juiz de Fora
Bacharel, Engenharia de Produção
Saint Paul Escola de Negócios
Valuation - Companies Valuation, Merging, Acquisition and Stocks, Finance, General
SKILLS
ABOUT FRED MARTINS
As a seasoned professional with over 15 years of experience, I am a Data Weaver skilled…
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