Martin Scott
Research Director @Analysys Mason
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WORK HISTORY
Research Director @Analysys Mason
GB
EDUCATION
University of Oxford
MMath (Mathematics; high 2.1), Non-physical applied statistics, neural networks, perturbation methods
SKILLS
ABOUT MARTIN SCOTT
As a seasoned telecoms and media expert, I have had the privilege of leading several research practices within Analysys Mason, a global technology, media and telecoms consulting firm that helps clients clarify challenges, resolve questions, define options and act on decisions that chart the course for lasting value, advantage and change. My current focus is driving our research agenda for broadband and media. You can explore my latest research on the Analysys Mason website.I direct client-specific research projects and set parts of Analysys Mason’s research agenda. My work has spanned the direct management of multi-discipline teams across three continents. Before joining Analysys Mason and a stint in the British civil service, I earned a Master’s degree in Mathematics from the University of Oxford.My expertise lies in translating consumer behavior trends into actionable strategies for businesses, understanding the interplay between TV and streaming video, and exploring the evolution of entertainment services toward future technologies such as XR and the metaverse. I am passionate about customer satisfaction and consumer-facing marketing strategy. I also specialize in statistics, surveys, and the analysis of primary research. I have launched and coordinated numerous high-profile initiatives, including the successful Connected Consumer survey series, Analysys Mason’s smartphone-related monitoring work with Nielsen, and the launch of Analysys Mason Insight.I have advised major service providers, vendors, investment firms, and consultancies on various aspects of convergence, access, service and pricing, consumer demand and pricing for present and next-generation services, and the business case for value-added services (VAS) such as consumer cloud services, music subscription services, and content aggregation platforms.Specialties: Media, TV, OTT video, gaming, entertainment, VR/AR, retail pricing and bundling, CSAT, consumer-facing marketing strategy, statistics, surveys, primary research, broadband, VAS.
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