Martin Ratchev
Marketing Manager @Zurich North America
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WORK HISTORY
Marketing Manager @Zurich North America
Transitioned roles to bring digital expertise and strategy to the National Accounts marketing team and took on a complex and highly demanding account-Developing custom marketing plan and multi-channel strategies to ensure top-priority business goals are being addressed with a detailed focus on impact KPIs - including sponsorship and industry awards with promotional campaigns to maximize exposure-Managing quarterly multi-channel marketing campaigns for broker CE courses including coordinating speakers, developing content for social and email campaigns, survey follow-up, lead qualification, analysis and business-impact reporting-Presenting quarterly marketing update meetings to leadership team sharing results, updates for ongoing projects, and plan & strategies for the upcoming quarter-Spearheading multi-channel, multi-touchpoint promotional strategy for thought leadership content developed for the website-Maintaining close collaborative partnership and highly professional relationships with service teams such as Digital Marketing, Salesforce development team, Internal and External Communications, Brand, Design, Events and Social marketing teams.
EDUCATION
Illinois State University
BA, Marketing
SKILLS
ABOUT MARTIN RATCHEV
Marketing Manager at Zurich North America
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