Martin Potts
Managing Director @Shrewd Hr
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WORK HISTORY
Managing Director @Shrewd Hr
Durham, GB
EDUCATION
University of Sunderland
Master's Degree, Human Resource Management
University of Sunderland
First Class BA Hons Business Management, Business
SKILLS
ABOUT MARTIN POTTS
With over 17 years of HR experience across both private and public sectors, I founded Shrewd HR to challenge the conventional, one-size-fits-all approach to HR. I saw a clear need for tailored, practical solutions that genuinely prioritise people—not just policies.At Shrewd HR, our mission is simple: help businesses thrive by delivering bespoke HR services aligned with their unique needs. We believe that great HR is about more than compliance—it\'s about creating workplaces where people feel valued, supported, and empowered.Today, Shrewd HR is a trusted partner to businesses across the UK, from ambitious start-ups to established firms. We offer expert guidance across all areas of HR. Our commitment is rooted in transparency, care, and growth. Beyond traditional consulting, we provide training, mentoring, and fractional HR leadership to support businesses at every stage. With a strong network of partners in HR Software, Occupational Health, Drug & Alcohol Testing, and Health & Safety, we deliver holistic support to help organisations navigate any HR challenge with confidence.
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