Martin Pippin
Business Builder
- Role
- Owner at Digital Cusp
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Martin Pippin
Senior level marketing professional with almost 20 years of experience driving consumer engagement with brands online and at retail locations. Strong combination of core characteristics; creative, solution driven, analytically sound, personable, and reliable. Skill-set includes; Digital Marketing Strategy, Pay-per-click Advertising (PPC), Organic Search Optimization Marketing (SEO), Affiliate Programs, Re-Targeting, Online Lead Generation Programs, Email Marketing Programs, Digital Asset Design & Development, Web Analytics to include ROAS Attribution Modeling, User Acquisition, and Conversion Rate Optimization.
Experience
Owner
May 2009 — Present
We are a digital Marketing Agency based out of Knoxville. We specialize in holistic digital optimization - aligning the digital marketing mix with right digital assets to generate maximum ROI. We have expanded to include a set of unique consulting services focusing on bridging the gap between business executives and the digital teams that report up to them. Visit our website to find out more about these.Our more traditional services include- Websites, Microsites, Email Template Design & Development- Mobile App Design & Development (iPhone and Android Platforms)- Digital Marketing - Search Engine Optimization - Paid Search Marketing - Email Marketing - Affiliate Marketing - Online Promotions & Sweepstakes - Mobile Marketing - Social Media Marketing- Business Intelligence & Web Analytics
Education
Middle Tennessee State University (MTSU)
BS, Business Administration
1987 — 1992
University of Tennessee, Knoxville
MBA, Operations / Marketing
2000 — 2002
Skills
- Digital Media
- Web Analytics
- Crm
- Direct Sales
- Entrepreneurship
- Lead Generation
- Customer Acquisition
- Marketing Strategy
- Sem
- Mobile Marketing
- Leadership
- Training
- Business Process Management
- Online Advertising
- Digital Strategy
- Strategy
- E-Commerce
- Lean Operations
- Solution Selling
- Business Development
- Web Marketing
- Digital Marketing
- Project Management
- Marketing
- Affiliate Marketing
- Strategic Planning
- Management
- Team Building
- Account Management
- Mobile Devices
- Strategic Partnerships
- Web Development
- SEO
- Online Marketing
- Business Intelligence
- Ppc
- Mobile Applications
- Process Improvement
- Market Analysis
- Sales
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