Martin Anson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARTIN ANSON

I’m a strategic pricing leader who transforms financial complexity into commercial clarity. With deep expertise across mortgages and loans, I design and deliver pricing strategies that drive profitability, market share, and customer value. My strength lies in blending data science, stakeholder alignment, and market insight to shape high-impact decisions—fast.I’m a commercially minded pricing leader with over a decade of experience across mortgages, personal loans, savings, current accounts, and debit cards—delivering strategies that drive profitability, customer value, and market share.My journey began on the front lines at Santander, where I developed a deep appreciation for customer needs and a “can-do” mindset that still shapes my approach today. Since then, I’ve progressed through graduate programmes and high-impact pricing management roles at HSBC and Lloyds, building a reputation for analytical depth, strategic thinking, and collaborative delivery.From building pricing models and business cases to leading cross-functional teams and influencing senior stakeholders, I thrive at the intersection of data, strategy, and execution. Whether it’s optimising Net Interest Margin, challenging credit risk assumptions, or launching new products, I bring clarity, curiosity, and commercial focus to every challenge.Now at Lloyds, I’m shaping mortgage pricing strategy across multiple brands, exploring new ways of working, and helping to future-proof pricing through innovation and insight.Let’s connect if you’re passionate about pricing, product strategy, or transforming complexity into clarity