Martin Lenoir

About Martin Lenoir

Marketing executive with 20+ yrs leading marketing teams to high performance and growth. I have managed marketing budgets of $24 - 200 million and teams of up to 55 marketers. Responsibilities have included marketing strategy, paid media (digital & traditional), earned media & PR, brand strategy and creative services.email: m••••••••@gmail.comI drive results by understanding the business goals, gaining consumer insights, leveraging strong analytics, articulating the strategy and building a talented team. I use a hypothesis driven approach to testing new tactics & strategies, measuring to understand the impacts. Then I manage daily/weekly/monthly performance to hit or beat goals.My approach is based on my tenure at Capital One where I worked on new customer acquisition and cross-selling. Due to my combination of strategic perspective and effectiveness at driving results that matter I have at times also managed program management, analytics and strategy.CORE COMPETENCIES:Marketing Strategy - Consumer insight, data-driven, focus on what moves the needleTeam building - hire and develop talent, build culture of performance and accountabilityPerformance Marketing - Digital marketing, traditional marketing, LTV/unit economics, ROI & ROASCollaborative & effective communicator - articulate, listen and adjust as needed, team player

Experience

1. Chief Marketing Officer

   Smartfi Home Loans, Llc

   Sep 2024 — Present · Orange County, CA, US

Education

• The University of Texas at Austin

  MBA, Information Systems Management

• Kellogg Executive Education

  CMO Program

• Clarkson University

  Bachelor of Science (BS), Electrical and Electronics Engineering

  1986 — 1987

• University of Pennsylvania

  BSEE, Electrical Engineering

• Colegio Internacional de Caracas

  High School

  1984 — 1987

Skills

• Analytics
• Business Strategy
• Online Advertising
• Customer Retention
• Product Marketing
• Cross Selling
• Crm
• Segmentation
• Sem
• Multi-Channel Marketing
• Strategic Partnerships
• Strategic Planning
• Digital Strategy
• Direct Marketing
• Small Business
• Management
• Market Research
• P&L Management
• Customer Relationship Management (Crm)
• Lead Generation
• Customer Acquisition
• Marketing
• Database Marketing
• Competitive Analysis
• Start-Ups
• Marketing Research
• Product Management
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• Online Marketing
• Leadership
• Web Analytics
• Credit Cards
• Integrated Marketing
• B2b Marketing
• Marketing Management
• Email Marketing