Martin Koch
Demand Planner @ASICS EMEA
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WORK HISTORY
Demand Planner @ASICS EMEA
Düsseldorf, DE
Developing seasonal financial range plans in collaboration with Buyers, incorporating sales analisis, performance, and inventory strategies.• Leading assortment planning, including Open-to-Buy (OTB) creation, item-level forecasts, and inventory management to meet KPIs for both Footwear and Apparel for Key Accounts such as Deichmann, Snipes, Intersport, Align product assortments with store capacities and local market demands;• Maintain and update WSSI (Weekly Sales, Stock, and Intake) documents, monitoring sales, margin, and inventory to guide stock flow from DC to stores;• Provides weekly performance analysis, adjusting forecasts and driving actions to improve stock levels, sell-through, and markdown strategies.• Lead cross-functional teams in weekly performance reviews, implementing strategies to maximize seasonal sales and optimize exit strategies.
EDUCATION
Atitus Educação
Master of Business Administration (MBA), Logistics, Materials, and Supply Chain Management
IBAT Dublin
General English, English Language and Literature/Letters
Anhanguera Educacional
Bachelor of Business Administration (B.B.A.), Administração de Empresas
ABOUT MARTIN KOCH
Experienced demand planner with over 11 years of professional expertise in logistics…
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