Martin Smith
Business Director - Consultant - Interim - Fractional @Threeform
Signup · Get unlimited contacts
WORK HISTORY
Business Director - Consultant - Interim - Fractional @Threeform
Cambridge, GB
I work with executive leaders to diagnose, design and deliver high-performing sales environments. My value proposition is grounded in turnaround experience across sectors including Business Services, SaaS, Financial Services, Telco and BPO with a framework I have proven is transferable across vertical markets. I don’t just advise, I lead the creation of winning sales forces to deliver accelerated speed to value, critical sales driver appraisal and executional design for stretch sales growth delivery My value lies in applying a world class framework to quickly uncover what’s holding your team back, aligning your sales strategy more effectively to business outcomes, and executing the change needed to deliver sustained performance gains. When I work with a sales organisation, I leave them motivated, clear on the commercial destination and equipped to improve outcomes that matter to your business
EDUCATION
University of East Anglia
Bachelor, Electronic Engineering
SKILLS
ABOUT MARTIN SMITH
Frustrated by lower sales revenues & margins, unpredictable pipelines, and sales teams missing targets? My Diagnose, Design & Deliver model unlocks performance. Mistaking activity for productivity?That’s where I come in.I specialise in transforming sales teams to deliver more by diagnosing what’s broken, designing a winning strategy and leading the change that drives revenue and margin growth. With 20 years of Sales Director turnaround experience, my skills are transferable across verticals, with specific experience of Telco, Financial Services, SaaS and Fire & Security. I drive sales growth of medium-sized businesses (sales teams of 20+) and work with Private Equity/Venture Capital firms who want to accelerate their portfolio companies scaling strategy1⃣ Sales Force Effectiveness Appraisal & Consultancy Diagnose what’s working and what’s holding you back Identify gaps in strategy, process, skills, and leadership Implement changes using a structured execution framework that drives adoption 2⃣ Interim Sales Director Leadership (1-6 months) Lead and stabilise sales teams while a permanent leader is sourced Deliver immediate performance improvements in high-pressure environments Embed best practices to ensure long-term, scalable growth Why It Works I leverage proven frameworks and behavioural economics & neuroscience to improve win rate, increase AOV and shorten sales cycles to drive sales revenue and margin performance.From Telco, Payments and Financial Services to Software and Security, my skills transfer across across vertical markets. I’ve led sales teams of 20 to 180 people, taking-on underperforming sales environments and turning them into profitable winning sales teams. The Buying Landscape Has Changed. Has Your Sales Strategy? B2B buyers are more informed, have less patience, and expect value-first engagement. Traditional sales tactics no longer work. Your team must be consultants, challengers, and trusted advisors not just sellers. Let’s Make Your Sales Team a Competitive Advantage If you’re ready to assess, and optimise your sales force for sustained revenue growth at improved margins, let’s talk. Message me and let’s start turning potential into performance and secure your 2025 sales growth targetsNot ready to chat yet? Follow me here for ongoing insights on sales growth strategies
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.