Leo Martinez
Commerce Lead @ EssenceMediacom | Driving eCommerce Growth
- Role
- Commerce Lead at Essencemediacom
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Leo Martinez
I’m a results-driven digital marketing leader with over 10 years of experience in retail media, performance marketing, and ecommerce strategy. My expertise spans Amazon Advertising (Amazon DSP, Sponsored Ads), paid search (SEM), paid social, and omnichannel media planning. I’ve led cross-functional teams and managed multimillion-dollar media budgets for top CPG, sportswear, and consumer electronics brands.I’m passionate about using data and insights to drive full-funnel performance, from upper-funnel awareness to conversion and ROAS. I’ve built and scaled integrated strategies across platforms like Amazon, Google Ads, Meta, and Retail Media Networks. I bring deep experience in bid strategy optimization, audience segmentation, retail media network buying, and vendor advertising solutions.As a people manager, I’ve hired, developed, and mentored teams that consistently exceed goals. I thrive in fast-paced, collaborative environments where innovation and accountability go hand in hand.Let’s connect if you’re looking to collaborate on media strategy, ecommerce growth, or digital team leadership.
Experience
Commerce Lead
Jan 2025 — Present
Education
Indiana University Bloomington
Sport Marketing and Management
2007 — 2011
Skills
- Microsoft Office
- Sales
- Sports Management
- Management
- Ticket Sales
- Sponsorship
- Sports Marketing
- Paid Search Campaigns
- Archtics
- Digital Marketing
- Google Adwords
- Sports
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.