Joanna Smith
Creative Leader | Expert in Brand Strategy, Cross-Functional Collaboration, and Driving Engagement
- Role
- Senior Manager, Upscale Brand Management at Choice Hotels International
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Joanna Smith
I help brands grow by creating differentiated experiences that strengthen customer…
Experience
Senior Manager, Upscale Brand Management
Mar 2025 — Present · North Bethesda, MD, US
Leads brand strategy for upscale brands, partnering with cross-functional teams to drive single-brand and cross-brand initiatives aligned with long-term growth and performance goals.• Acts as brand champion internally and externally developing messaging, presenting at industry events, and creating compelling brand materials that communicate value to franchisees, owners, and developers.• Manages strategic initiatives from concept to execution, ensuring alignment with leadership, on-time delivery, and measurable impact across brand, sustainability, and guest experience programs.• Develops and delivers business cases for key brand initiatives, aligning internal and external stakeholders around high-impact opportunities that enhance guest satisfaction and commercial performance.• Analyzes brand performance and market trends, collaborating with analytics and insights teams to identify strategic opportunities and refine plans based on real-time data.• Coaches and mentors team members, fostering cross-functional collaboration, and leads organizational change initiatives with a focus on talent development and operational excellence.
Education
Virginia Tech
BFA, Studio Art / Creative Technologies
2007 — 2011
Full Sail University
Master of Science (M.S.), Entertainment Business
2012 — 2013
Skills
- Video Editing
- Scheduling
- Integrity
- Axure Rp
- Indesign
- Github
- Google Apps
- After Effects
- Google Analytics
- Photoshop
- Garageband
- Dvd Duplication
- Powerpoint
- Microsoft Excel
- Art
- Website Merchandising
- Html5
- Freelance Graphics
- Chyron
- Sketch
- Pantheon
- Wordpress
- Information Architecture
- Short Sales
- Personal Branding
- Excel
- Final Cut Pro
- Broadcast Production
- Image Editing
- Microsoft Office
- Microsoft Office 2007
- Photography
- Hd Video
- Film
- SEO Audits
- Drupal
- User Interface Design
- Jira
- Mac
- Asana
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