Eliza Martinez
Asm Visual Manager @Aerie by AEO, Inc.
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WORK HISTORY
Asm Visual Manager @Aerie by AEO, Inc.
Miami, FL, US
Spearheaded visual merchandising strategy in collaboration with the Store Team Leader, ensuring alignment with AEO’s fashion-forward brand standards.Led execution of seasonal floorsets, product launches, and marketing updates, consistently delivering a compelling, trend-focused in-store experience- Train and coach a high-performing team of stylists and sales associates to exceed visual, operational, and service expectations- Drive store sales as a Leader on Duty by optimizing fitting room conversion, styling sessions, and guest engagement across all touchpoints- Utilize sales reports and style performance trends to inform merchandising decisions, enhance product placement, and support sell-through- Play a key role in talent recruitment, onboarding, and continuous development, fostering a fashion-savvy and customer-obsessed team- Maintain brand integrity by ensuring all visual displays, mannequins, and promotional setups reflect current fashion direction- Promoted operational efficiency and a “guest-ready” environment through strategic replenishment, zone maintenance, and back-of-house organization- Recognized for embodying AEO’s values, leading with authenticity, and building a collaborative, inclusive team culture.
EDUCATION
IAP Career College
Certification, Personal Chef
Colegio El Vinedo
High School, Baccalaureate in Art and Humanities
School of the Museum of Fine Arts
Associate’s Degree, Art and creative design.
Instituto de Diseno de Valencia
Bachelor’s Degree, Fashion Design
SKILLS
ABOUT ELIZA MARTINEZ
Multilingual visual merchandising manager with extensive experience using merchandising principles, strategic planning methods and market analysis to ensure superior merchandising results. Experienced working for industry leaders, providing exceptional leadership and vision to ensure high profits, building, and improving brand image and developing long-term business relations
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