Martin E. Pratt

About Martin E. Pratt

Seasoned sales and marketing veteran experienced with Consumer Packaged Goods (CPG) companies in the Lawn & Garden and Pet Industries. Direct responsibility for sales and promotional strategy working with brand marketing, sales teams, and retail customers across physical and digital segments. Background includes sales planning and execution, account management, people development, sales operations, product launches, and P&L responsibility while seeing the bigger picture of customer, departmental, and company objectives. Sales-focused track record with strong branded companies such as Scott Miracle-Gro and Central Garden & Pet as well as the relaunch of Wilt-Pruf Products. Strong cross-functional leadership with internal stakeholders (sales, marketing, finance, operations), as well as external partners (retailers, suppliers, vendors), provides flexibility to meet ever-changing business objectives.Key Skills:• Direct and Indirect Sales Management• Customer and Channel Marketing• Pricing and Program Development• Leadership• Promotional Management• Staff/ Team Development• Customer Relations• Branded Consumer Packaged Goods• Budgets/ Financial Planning• Process Improvement• Training• Analysis• Strategic Planning and Execution• Breadth of Retail Channels across Lawn & Garden and Pet Industries• Home Improvement Experience (Retail & Manufacturer)• Shipment and Market Share Growth• New Product Launches• Demand Planning/ Production ForecastingApplications: • SAP (BW and R3)• Microsoft Office (PowerPoint, Excel, Word, Outlook and Teams)• Excel-Based Trade Management• Nielsen and Customer-Specific POS Reporting

Experience

1. Product Director

   Nyp Corporation

   Jan 2024 — Present

   NYP Corp is a distributor, manufacturer, and importer of products to support the Agricultural, Textile, and Flexible Packaging industries. After 75 years of family ownership, the company was purchased by Granite Creek Partners in 2023 to support company expansion. Product lines include a variety of burlap and woven polypropylene (WPP) products, bamboo, and fiberglass nursery stakes, bags, erosion control, and agricultural tools- Drove the creation and implementation of a series of sales and marketing processes that had not existed for the previous 75 years of the company under family ownership- Developed professional sales collateral, including category overview documents, product sell sheets, and product launch materials- Launched and maintained a series of price lists for over a dozen categories of product based on the creation of landed cost standards that previously did not exist- Constructed and administered a custom quoting program to address competitive bids as well as special products that are not included in the existing price lists previously developed- Support the Vice President of Sales, Marketing & Procurement in all activities related to the business operations, as well as support for the Board of Directors- Worked with the Purchasing Manager to evaluate potential new products to add to our portfolio, which includes manufactured, imported, and domestically purchased

Education

• University of Rhode Island - College of Business

  BS, Marketing

• University of Louisville

  Graduate studies in business management

Skills

• Sales Operations
• Strategy
• Sales Management
• P&L Management
• Pricing
• Brand Management
• Promotions
• Sales
• Cross-Functional Team Leadership
• Forecasting
• Program Management
• Leadership
• Retail
• Management
• Marketing Strategy
• Merchandising
• Product Development
• Consumer Products
• Marketing
• Competitive Analysis
• Strategic Planning
• Business Planning
• Business Strategy
• Key Account Management
• Sales Presentations
• Product Launch
• Trade Shows
• Marketing Management
• Budgets
• Key Account Development
• Pricing Strategy