Martine Latour

General Manager @Effix

Montreal, QC, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Jun 2023 — Present

General Manager @Effix

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EDUCATION

1991 — 1993

Collège Jean de Brébeuf

DEC

1994 — 1998

McGill University

Bachelor of Arts (B.A.)

SKILLS

Sponsorship ActivationStrategic PlanningTelevisionProject PlanningSales PromotionBusiness DevelopmentContractual AgreementsMarketing CommunicationsMarketingEvent PlanningSports MarketingMarketing StrategyTeam ManagementPublic RelationsBrand ActivationBudget ManagementAdvertisingSocial MediaProject ManagementManage Client ExpectationsEntertainmentSponsorshipEvent ManagementManagementBankingCreativité Media

ABOUT MARTINE LATOUR

Marketing and client relationship management expert, fully bilingual, with close to 20 years of experience locally, nationally and internationally. Recognized for her ability to work with the unexpected and under pressure and to manage multiple projects at a time. Proven track record for developing and maintaining strong relationships with internal and external clients. Knowledge of Spanish and Mandarin. Areas of expertise: • Account and relationship management • Sponsorship • Concept development and execution of marketing / promotional campaigns • Event planning • Personnel management • Strategic planning • Preparation of sales presentations and post-mortem reports • Needs analysis

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