Martine L. Bergh

Senior Creative Strategist @Precis

Oslo, NO

As a Senior Creative Strategist, I lead the thinking behind creative that performs, with a focus on uncovering what truly drives people, then turning those insights into sharp, effective campaigns that move the needle. I connect the dots between behavioral data, cultural signals, and brand intent to craft strategies that are not only compelling but measurable. Whether launching new concepts, shaping messaging, or optimizing creative through iterative testing. I bring structure to ambiguity and clarity to complexity.Audience insight & human truths* I dig deeper than demographics. I look at behavior, sentiment, and cultural context to uncover unspoken truths, those emotional and psychological levers that unlock relevance and resonance.Strategic positioning & creative briefing* I translate business challenges into focused creative opportunities. I craft briefs that ignite ideas, grounded in data, elevated by insight, and sharpened by creative tension.Idea development & concept leadership* From campaign platforms to individual hooks, I guide creative development with a strategic lens. I shape narratives that are bold, cohesive, and rooted in what people actually care about.Test, learn, optimize* I believe in making creativity smarter. I create testable hypotheses, analyze performance signals, and apply those learnings to evolve messaging and creative direction. Building not just campaigns, but systems of ongoing improvement.Cross-functional collaboration* I’m fluent across functions, working hand-in-hand with creatives, analysts, media strategists, and clients to ensure ideas are aligned, informed, and built to perform across platforms.

University of San Francisco

Professional Communication

Kingston University

Bachelor's degree