Martin Sanders
Innovation Director - LEGO Group
- Role
- Innovation Director at the LEGO Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Martin Sanders
15+ years of experience in designing and inventing the future of creative play. Core background in industrial design and technology with expertise in developing playful creative user-experiences. Know-how and experience of evaluating and working with established and nascent technologies to identify and develop potential new opportunities.Natural enthusiasm and curiosity to explore and experiment with new ideas and concepts.Keen creative intuition and well-developed practical skill set.Deep understanding of user cultures, consumer insights and market dynamics.Ability to form and present clear visions, build business cases and rationales for new innovations and initiatives; from front-end R&D, test/pilot launches and GTM strategies.
Experience
Innovation Director
Jan 2018 — Present · Los Angeles, CA, US
Inventing and developing LEGO creative play experiences with new technology and partnerships.
Education
Loughborough University
BSc(Hons) First Class, Industrial Design & Technology
1994 — 1997
Skills
- Concept Generation
- Concept Development
- Industrial Design
- Product Innovation
- Design Strategy
- Concept Design
- Strategy
- Design Thinking
- Toys
- Product Design
- Experience Design
- Brand Development
- Design Management
- User-Centered Design
- Service Design
- Creative Direction
- Art Direction
- Concept Art
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