Martin Draeger

Managing Partner Director of Business Development and Strategic Marketing @Water Services And Technologies Inc

Kitchener, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Managing Partner Director of Business Development and Strategic Marketing @Water Services And Technologies Inc

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Waterloo, ON, CA

As Managing Partner and Director of Business Development & Strategic Marketing at Water Services and Technologies Canada Inc.(WST Inc.), I lead the strategic growth, global partnerships, and client engagement initiatives that drive our company’s success in the water resources sector. My focus is on scaling innovative, cost-effective water management solutions that deliver measurable value to industries, governments, and environmental organizations worldwide.With over 25 years of experience spanning business leadership, market development, and environmental innovation, I specialize in bridging the gap between technical expertise and real-world implementation. My role is centered on building strong, trust-based relationships with clients and partners; identifying growth opportunities in emerging and underserved markets; and shaping the strategic direction of our services and technologies.At WST Inc, we help organizations make smarter, more sustainable decisions about how they source, use, and manage water. We offer integrated solutions that include subsurface data analysis, water supply optimization, and digital tools—but my focus is on ensuring these capabilities translate into business impact.I am also committed to mentoring internal teams, fostering a culture of collaboration and innovation, and positioning WST Inc. as a global leader in the water resources industry. As we expand our footprint, I continue to seek alliance partnerships, new market channels, and thought leadership opportunities that align with our mission to create a more resilient, efficient, and sustainable future for water.

EDUCATION

1989 — 1993

University of Waterloo

B.E.S, Environmental Studies, Honours Urban and Regional Planning

SKILLS

TrainingBusiness Process ImprovementGo-to-Market Strategy• Sales/Distributor/Alliances Management• Competitive IntelligenceBusiness DevelopmentNegotiationMarketing ManagementEmail MarketingProgram ManagementLaunch of New Products• Product CommercializationMarketingStrategic Planning• Market SegmentationBrand ManagementCross-Functional Team LeadershipCompetitive IntelligenceMarketing Strategy• Stakeholder RelationshipsProject PlanningLeadershipOnline Marketing• Product Portfolio ManagementProduct MarketingClient SegmentationLead GenerationCompetitive AnalysisContract NegotiationStart-UpsWeb Marketing StrategyProcess ImprovementAnalyticsSales CampaignsMarketing CommunicationsBudgetsCrmSalesProject Portfolio Management• Marketing Communications/Tactics

ABOUT MARTIN DRAEGER

More than 20 years working in the tech sector. Passionate about driving new opportunities…

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Martin Draeger — Managing Partner Director of Business Development and Strategic Marketing at Water Services And Technologies Inc in Kitchener, ON, CA | Unifers