Martin C.
Global Business Development - Sports Lead @TikTok
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WORK HISTORY
Global Business Development - Sports Lead @TikTok
Toronto, ON, CA
Led the development and execution of high-impact, multi-tiered strategic content and IP partnerships across TikTok and parent company ByteDance.• Principal negotiator of all high-profile strategic, commercial, and sponsorship partnerships with global sports entities (NFL, NBA, NHL, MLS, FIFA, Bundesliga) and media giants (Disney, Warner Media, Fox, NBC), transforming the platform’s sports content ecosystem and achieving/exceeding goals against companywide key metrics including monetization.• Served as the primary global point of contact for all major international sports leagues and federations, with a mandate to craft and execute innovative, end-to-end partnerships that maximize content and IP value across the TikTok and ByteDance ecosystems.
EDUCATION
Barca innovation hub
Professional Diploma in Managing Director, Sport and Fitness Administration/Management
University of Cambridge
International Business Certificate
University of the West of Scotland
BSc, Multimedia Technology
Sports Business Institute Barcelona
Football Marketing and Management
Johan Cruyff Institute
Fundamentals of Sports Management
Columbia University
The Business of Sport
ABOUT MARTIN C.
Senior executive with two decades of global experience spanning media, technology, sports, and entertainment. I bring a proven track record of leading high-impact business development, corporate strategy, and operational growth across dynamic, fast-paced industries. My career has been defined by building and scaling innovative partnerships, negotiating complex commercial agreements, and driving transformative initiatives for world-class organizations including TikTok, Sony, Microsoft, Yahoo and Verizon.In my current role as Global Business Development – Sports Lead at TikTok, I oversee strategic partnerships with the world’s Premier sports leagues and federations. As the principal negotiator of TikTok’s global sports partnership, I lead end-to-end deal negotiation and execution, working with key stakeholders across the NFL, MLS, FIFA, UFC, MLB, NHL, Disney, Fox Sports, Turner Sports, WBD and others.My leadership has resulted in several industry-first initiatives, including TikTok’s first helmet sponsorship and content partnership with Maple Leaf Sports & Entertainment, the first NHL jersey sponsorship with the Washington Capitals, an exclusive record breaking ISO cam with Lionel Messi, and a pioneering second-screen live experience in Latin America with TNT Sports for the Champions League.I specialize in general and corporate management, international business development, strategic partnerships, product and content innovation, commercialization, operational scale-up, global expansion, and audience engagement. My focus is on delivering long-term value through strategic vision, cross-functional leadership, and a deep understanding of the evolving global sports and media landscape.
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