Martin Collyer

About Martin Collyer

Global Healthcare Executive | CFO | Digital Health StrategistI help life sciences companies turn complex challenges into scalable, patient-centered growth. With 20+ years of experience as a CFO and operational leader, I specialize in strategic turnarounds, M&A preparation, and digital health transformation.I’ve led global commercialization efforts, built AI-enabled patient engagement platforms, and scaled digital trial operations across oncology, CNS, and radiopharmaceuticals. My leadership has helped companies reduce recruitment timelines, increase patient retention, and secure investor interest through data-driven storytelling.At The Bracken Group, I serve as CFO and Senior Partner, where I lead enterprise-wide transformations—designing GTM strategies, streamlining clinical and fulfillment operations, and building digital-first commercial models. I’m currently developing a scalable service model that extends our operational CFO solutions to emerging and growth-stage health-tech firms.Expertise: Digital Health Strategy | Strategic Finance | M&A Readiness | GTM Development | Clinical Operations | Patient Engagement | eCommerce | AI & Analytics in TrialsLet’s connect if you’re growing a health-tech company, exploring M&A, or looking for strategic finance and operational leadership that delivers real-world value.

Experience

1. CFO Senior Partner Strategic Finance, Patient Engagement & Commercial Operations

   Bracken

   Oct 2018 — Present · Philadelphia, PA, US

   As CFO and Senior Partner at The Bracken Group, I lead high-impact transformation initiatives for pharmaceutical, biotech, and digital health organizations. My work spans strategic finance, operational turnaround, commercialization, and digital patient engagement. I work directly with clients to restructure underperforming businesses, scale digital programs, and prepare organizations for M&A, investment, or accelerated growth.I bring a cross-functional lens to every engagement—aligning strategy, execution, and stakeholder communications to unlock enterprise value.Key Highlights: • Turnaround CFO: Led a full-scale turnaround of a mid-size life science company—overhauling org structure, SOPs, and sales strategy to position the business for successful exit. • GTM & Growth Strategy: Developed and executed GTM strategy for a biostatistics and data science firm, leveraging SWOT, PESTLE, and competitor mapping to guide growth. • Investor Engagement: Built investment narratives and pitch decks for a radiopharmaceutical platform, resulting in active PE interest and stakeholder alignment. • Digital Patient Engagement: Launched digital health programs (including wearable-integrated PSPs), improving trial retention by 35% and driving measurable revenue uplift. • eCommerce Expansion: Designed and implemented Amazon sales strategy for a legacy brand, opening a new digital channel and increasing monthly revenue.I’m currently scaling a Bracken-led offering that delivers interim CFO/COO support, operational optimization, and commercial transformation for health-tech and life science companies navigating inflection points.

Education

• Oxford Brookes University

  Strategic Finance and Accounting

• University of London

  Master of Science - MS, Accounting and Business/Management

• The Open University

  Mathematics and Computer Science

• Northwestern University - Kellogg School of Management

  Executive Certificate - Organic Growth Models

Skills

• Business Strategy
• Account Management
• Change Management
• Sales
• Organizational Development
• Forecasting
• Executive Management
• Product Development
• Analysis
• Business Planning
• Operations Management
• Vendor Management
• Financial Analysis
• Cross-Functional Team Leadership
• Re-Engineering
• Project Planning
• Healthcare
• Business Development
• Program Management
• Strategic Planning
• Team Building
• Management
• Budgets
• Project Management
• Mergers
• Pharmaceutical Industry
• Business Process Improvement
• Mergers & Acquisitions
• P&L Management
• Product Management
• Leadership
• Business Intelligence
• Strategy
• Recruiting
• Process Improvement
• Outsourcing
• Six Sigma