Martin Lapid

Executive Creative Director at MCLD (formerly Pixel Pusher Media, LLC)

Role: Executive Creative Director at Mcld
Location: Las Vegas, NV, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Martin Lapid

Martin’s got 20 years in the ad game. He’s seen it all and worked with some of the best…

Experience

Executive Creative Director
Mcld
Aug 2018 — Present · Las Vegas, NV, US
Martin Charles Lapid has been working in advertising since Photoshop came on floppy disks. He’s run with all the big dog ad agencies and photographers in town, and helped them dish out award-winning work that just, well, works.Today, Martin has evolved into a full-service, client-wowing, target-hitting marketing and advertising studio. A one-stop ad shop. Martin’s seen what works and what doesn’t in the traditional agency-client relationship and cut the BS to increase the “Oh, Yes!” Print, broadcast, outdoor, internet - you name it, Martin Charles Lapid does it. And does it well. Get ready to go gangbusters!

Education

Long Beach City
Computer Programming, Art, Drafting
1986 — 1990
Long Beach City College
Graphic Design
1990 — 1992

Skills

Email Marketing
Direct Mail
Graphics
Art Direction
Newsletters
Page Layout
Photography
Brand Development
Art
Catalogs
Persistence
Layout
Corporate Branding
Photoshop
Adobe Creative Suite
Copywriting
Web Design
Image Manipulation
Business Cards
Customer Oriented
Logo Design
Graphic Design
Branding & Identity
Brochures
Social Media
Social Media Marketing
Photo Retoucher
Marketing
Corporate Identity
SEO
Creative Strategy
Pre-Press
Advertising
Creative Direction
Magazines
Online Advertising

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Martin Lapid

Experience

Executive Creative Director

Education

Long Beach City

Long Beach City College

Skills

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