Martina Romanelli
Data Strategy Manager @VML
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WORK HISTORY
Data Strategy Manager @VML
As a Data Strategy Manager, I translate high-level business goals into cohesive, data-driven marketing strategies, focusing on the CRM space and fostering wide strategic alignment. I design global roadmaps for CRM and automation, and support teams to embed rigor into execution. I continuously develop and optimize programs through Test & Learn initiatives and loyalty journey design, often providing training to empower cross-functional teams. A key responsibility is active stakeholder management and consensus building. I regularly unite teams across markets around shared data priorities, securing buy-in for initiatives focused on maximizing Customer Lifetime Value (CLV).Industries: automotive (sales, aftersales, financial services), energy (oil and gas), healthcare (optical retail, medical research charity), professional hygiene, beauty.
EDUCATION
Luiss Guido Carli University
Bachelor's degree, Political Science and Communication Studies
Luiss Guido Carli University
Master's degree, International Relations and Affairs
ABOUT MARTINA ROMANELLI
Data Strategist | Helping companies turn customer data into meaningful growthI work with businesses to make sense of their customer data - not just to craft better communications, but to build smarter long-term strategies as well. Whether it\'s segmenting audiences, mapping journeys, or uncovering patterns in behaviour, I help teams use data to connect with people in ways that actually matter. My background spans media, content, and audience engagement, and these days I focus on the bigger picture: how data can drive growth, shape experiences, and guide decision-making across CRM, marketing and beyond. I love turning messy data into clear direction.
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